How I work.

I grew up in Kentucky and repaired my first PC in 1994. I have worked with technology every year since. I served in the U.S. Army as an infantryman at Fort Benning, Georgia. In sales I started on a new car lot and was quickly promoted into management, then sold B2B and B2C, from products you can hold to services you sell on trust alone. I studied and trained sales in both, and went on to train sales teams in ecommerce, wholesale, the auto industry and services.

Along the way I earned a B.S. in Computer Science and five CompTIA certifications, ran IT and operations at Greenstream International, and served as COO of two ecommerce companies at the same time. I have led teams from a handful of people to 250.

I have worked with the buyers at Walmart, Amazon, Target, Sam’s Club, Home Depot, Lowe’s, Wayfair and Menards, managed the vendors behind the product, and sourced products directly from the factories that make them. I know logistics from the container to the customer’s door.

Give me a task and I’ll figure it out. Then I’ll find a way to do it better and faster.

In 2021 I founded eCommWiz, a Jacksonville digital agency that builds websites, online stores and brands, runs the marketing behind them, and now builds AI agents and automations for clients. The same year I became Director of Ecommerce at Hans-Mill, where I grew online sales 50% a year and became the company’s go-to person for AI. Today I also run the systems behind ecommerce, inventory and logistics at PlantSwitch, where I launched Odoo ERP/WMS and built the custom tools around it.

I use AI every day, on real work. I build the agents, connect them to the platforms businesses run on, and keep learning: a weekly agent checks the ad platforms for changes, and new tools get tried on real projects as they arrive.

What I believe about the work

Outside the work